Second week of internship

Today I had my very first meeting with all the colleagues, I feel honored to be part of it. The meeting is held once a week, they debrief the past week and discuss new potential projects. What I appreciated is that my big boss first of all, invited me to come and secondly asked me my opinion concerning a potential project, mainly because it was a very controversial subject on the island at that moment and she wanted me to share my opinion.

I learned a lot about this meeting, I tried to take notes but everything was moving very fast. What I appreciated and that I will surely try to replicate in the future when I will have my own communication agency is the way they all give their opinion about how to handle the potential project, if it is a good idea to accept the project or even draft some strategies. Then they combine everyone’s ideas to create an amazing communication plan.

What I learned is that if you don’t feel a project because it do not align ethically to your company’s missions, don’t accept it. There was this confidential project that they were given to, by the Government, the agency would have been paid in millions but they decided not to do it because of the consequences it could have on the company’s reputation and our negative opinion about this specific project. They don’t want to be associated with something they don’t feel comfortable with and I respect that a lot.

I had the chance to be there when they created a pitch for a client, ideas were coming from everywhere. During our previous modules where we had to create a pitch for a client, it took us three weeks to find ‘out of the box’ ideas and write them properly. When I saw them sharing their ideas, writing them concisely and clearly on the slides, I realised that experience was the key. For the time being I am still a beginner but I am learning every single day, I think this module was the most enriching one since the beginning of my studies because of the real life experience mixed with the theory learned during the previous PR modules.

Here is a proud photo of my desk at the office, small and cosy :)

Thank you for reading my blog post and stay tuned.

Anne-Laure Ferry
15886512
CTI (Mauritius)