Hello everyone,
Already third post
(after 1 month). I must say that I had difficulty to handle assignments and
work and hats off for those who deal efficiently with those two.
This post will mainly
focus on press conference. Logos was completely occupied with Festival
Passe-Portes and the rebranding of AAA (Association of Advertising Agencies)
during the past week. Press conference was needed to welcome the 60 French
artists’ arrival and to announce the changing brand name of AAA to ACA
(Association of Communication Agencies) respectively. Therefore, contacting the
media was requested:
1 - Sending email to editor-in-chief and
journalists to inform for the
conference (purpose, time, date, place) several days before (4/3days).
Additionally, the news must be distribute to appropriate media as said in the
second post (for example; AAA - Business Magazine, L’Express or Festival
Passe-Portes – Scope). This will raise interest from journalists and ensure
coverage.
2 - Calling for confirmation. That’s a different kettle of fish. This phase requests
perseverance and patience :)
3 - Make a follow-up with the journalists presented. This consists of emailing additional
information and photos to media that assisted the conference. It is mainly to
ensure that proper coverage is done with correct materials. Furthermore, for
the example of the festival, the invitation for the closure was sent to those
same journalists.
Learning lesson: Good
communication skills are required to maintain proper relationship with media
outlet and to guarantee coverage of event.
Thanks you for following,
Elodie Lamarque
15844167
2 comments:
Hello Elodie! I completely agree with you, I find that engaging the media to be really challenging. It's not as easy as it sounds to get something published or for journalists to take you seriously. I actually attended a workshop through my internship on getting media savvy! It was a workshop given by a journalist who gave us tips and tricks on how to engage the media, getting long lasting relationships with them and ultimately getting what you want published. I learnt that making it casual and just meeting up with journalist and maintaining a non-business relationship with them is helpful and also continuously keeping in touch with them about your organizations activities even when you do not have a story to be published will make your company appear more transparent in their eyes and also establish a good two way communication with them!
Hi Elodie!
Working in an advertising agency can get pretty crazy at times, there's always something going on. But then, at the end of the day, it is a great experience. I have been doing my internship at Publico Creative, a member of the Association of Advertising Agency of Mauritius too.
The AAA in your blog post is what caught my attention. Interestingly, even though I was a media student, I did not know the existence of this association!
I am glad I did my internship in an advertising agency. I am sure you can agree with me that there's so much to learn from this experience.
Thank you for your post and good luck for your future!
-Hema Bonead
Post a Comment