Events at GO Comm!

Events, events, events

This week at GO Communications my team had 3 events over 5 days for different clients, so the week was filled with event preparations, the actual events and the aftermath of the events. From my previous work experience roles, I knew how much preparation and time went into events, even if it is just for one day. However, my experience at GO was a little different. Starting from 2 days before the event I was given the task to ring all print media (including English, Malay and Chinese) to confirm they had received the media invite and to see if they would be attending the event. This task seems simple enough, however, being in a different country with different languages I did find I was repeating myself, being placed on hold, transferred from one section of the newspaper to another and in the end feeling a little frustrated. I did this task for all 3 events. However, once I had completed this tedious task and it was finally the event day all the calls, miscommunications and misunderstandings seemed worthwhile as the people I had called (who RSVP’d) showed up one by one to the events.

The first one was for “Tourism Victoria”, we attended the Grand Hyatt in Kuala Lumpur with 2 artists and a chocolatier from Melbourne. I was in charge of the media registration, a simple task yet it was great to meet and communicate with local journalists and photojournalists… The free food was a bonus too!

I was also responsible for media registration at one of Celebrity fitness’ events we held for the launch of 2 new Zumba routines, Sentao and Step. This event was a little more relaxed and laid back compared to the one we had earlier in the week. After all the media who attended had registered, I was able to watch the fitness classes. It was an enjoyable event and it was great to see how our team worked to link the media with our client, Celebrity Fitness.

The last event of the week was for Kenny Rogers Roasters, which is a restaurant very similar to Nando’s, KRR was launching a new promotion for Ramadhan. I was in charge of media registration for this event too. As it was the third event I had done this week I was more confident in my role. It was a great event to socialise and network with the media as they taste tested the new meals on offer.

It was great to be able to get out of the office and learn from firsthand experience at these events. I was able to meet media from numerous Malaysian, English and Chinese media outlets and gain an understanding of how our team works with clients and the media.

Until the next post,

 

Jessie