Doing my internship at Networking WA gives me the opportunity to
experience a PR and Events Management background – which is perfect for my own
PR and Event Management degree.
Today was an event management kind of day – Networking WA is currently
working on the planning of the Advanced Dental Artistry Charity Ball:
Supporting Parkerville Children & Youth Care (more information through here or on the flyer below).
One of the challenges that came up was the event – being barely a month
away – hasn't sold nearly enough tickets as it should have (have a read about Parkerville Children & Youth Care to learn more about their work).
As my supervisor explained that every element of their job has been fulfilled
in terms of planning and coordinating however the company benefiting from the
event has not done very much to sell tickets - this made me think there is only
so much you can do as an event planner to get the event out there, but that
shouldn't really be your responsibility unless you have been employed to do
so... then as an event planner:
- How do you ensure maximum ticket sales when
you shouldn't really be worrying about maximum ticket sales?
- And if you don't
reach a good number of ticket sales, well this clearly affects the event and
its success... but who would be to blame?
Thankfully, as I have mentioned, Networking WA is a company of both
events and PR background, and they have been able to incorporate their PR
skills into increasing awareness of the event and hopefully in turn increasing
ticket sales!
For those reading that may be interested in attending the event click on the links below for more information and remember it is for a great, great cause – 100% of
proceeds go directly to Parkerville Children & Youth Care AND you get a 3
course meal and complimentary drinks along with all night entertainment!
For background information on Parkerville Children & Youth Care
For event information on the Charity Ball or check out their Facebook Page
Reyhan Oz
16167111
16167111
3 comments:
Hi Reyham,
That's great to hear you have chosen an organisation to learn from that reflects your future career aspirations.
Regarding ticket sales, I believe as a PR practitioner, we have many tools readily available to us that we can use to improve results. Social media is one example of a platform that can be used to effectively promote events to boost awareness. Carefully creating posts that cater to your target audience is crucial to ensure you are communicating the right message in order to generate excitement and ultimately influence consumers to buy tickets.
Best of luck with your event!
Tahlia
16138146
Hi Reyham,
It's great you're getting some event experience as I think the pressure and the strict deadlines associated with the planning of an event really test your skills!
I am also working on an event which I am organising for my internship in October. We have an expected attendance of 200 people, including our members, industry supporters and our corporate partners. This event has been nicknamed my 'coming out party' with the organisation I am working for and it's pretty daunting - especially trying to get the numbers. I have been working on this event non-stop for the past three months, part-time whilst at uni, and now that we are ready to start selling tickets, it's pretty daunting. I often have mini panic attacks wondering what's going to happen if we don't sell any tickets! I have found the best way to encourage people's support of your event is to call them. There is nothing more personal then getting a phone call. When I ring someone I straight away say my name, my organisation and the purpose of my call. Then I ask them if they have a second to talk about my event, and that it will only take a minute - more often than not, people are very interested to heard what you have to say if you're upfront about it. I'll talk to them about the event and why it would be good for them to come, but I make sure that I'm having a conversation with them rather than a sales pitch. If they're interested I'll send them a follow-up email with a hardcopy brochure of the event info as well as registration forms. If they're not interested, i'll ask them if they would mind if I emailed them some information about the event just incase they might think of someone else who might like to attend - more often than not they say yes.
I've heard that six weeks out from your event is the most crucial time to sell tickets, so whilst you're promoting your event through social media and traditional media, make sure you give people a call around the six week mark, or preferably before hand to get them excited about the event!
On another note, I worked for the event company who set up the Parkerville Ball last year and it looked gorgeous, so for anyone thinking of attending this year, you won't be let down!
Good luck with your internship.
Warmest regards,
Holly
Sorry I spelt your name wrong Reyhan - I was just copying the other comment!
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