All great work requires daily practice and endless patience!

Hello everyone,

I hope that you all had a great week doing your internship. Mine was just as frenetic as you can imagine and it has been a very long week I should say before, during and after the recent event that my company was organising.

In my previous blog post, I was telling you that we were just one day before the event and we were still busy doing call-backs for journalists, we were still updating the files to put in the pen drives and putting stickers on the pen drives boxes as you can see in the picture below. 

As a PR intern, I must say that this experience was really amazing and priceless. It gave me the opportunity to show to my employers, one of my main talents: being a versatile person. I could do anything if I was well briefed.

In fact, at my workplace, I could have been left with only doing basic things which are known to be very cliché such as photo copies, make coffee, and so on. But the thing is, I was considered as an employee and I was given real responsibilities which I took very seriously.

Furthermore, I realised something during the event. To my opinion, I understood that we, as PR students and later on as PR agents, cannot and, will never again, rely on journalists’ promises to assist to events. Before the event, we have spent considerable time making so many call-backs to the journalists every day for one week prior to the event to see if they have got the e-Press Invitations and to confirm their presence.

We continued to phone them in the morning of the event to make them remember to come by and they confirmed. Then again, we phoned them on arriving to the site to explain them the road and they would still say that they were on the road coming to the event0! But as the event went through, out of 15, only two journalists made the effort to come. I really cannot understand them. What’s the use of confirming their presence and do not come later? I think that this is the only thing that went wrong. I was really disappointed but what to do? It was one risk to take.

After the event, we had so much things to do such as calling back journalists again for the photo people and reading loads of newspaper to see if there was a maximum media coverage. And I can tell you there was - though journalists did not attend the event!

Moreover, I think as a PR student and as most of us said in our first blog posts, we were scared to make phone calls and working as PR agents in the real world, I think that by now, we are used to the daily quota of work. Besides, I think that though we have been going on through a lot lately with work pressure and on-going courses - meaning on-going assignments too! -, I think that we have been taking our roles very seriously and with countless patience. This perseverance and patience have made me see things differently in the workplace. It has helped me to broaden my knowledge and made me acquire hands-on experience especially during the event. As the famous quote says it all:

“All great work requires daily practice and endless patience!”

Enjoy being a PR Intern.

Stay tuned for my next blog post,

Keshya S. Rassen.