Knowledge overload.

I am now two thirds of my way through my internship at Mills Wilson and during my time at the consultancy I have learnt more than I expected.

Going in to the experience I was so unsure of what to expect and didn’t really have a clear grasp on the skills I would pick up from just getting out in to the ‘real world’.

One thing that has stood out to me over the past 5 weeks at Mills Wilson is the wealth of knowledge you acquire from working in a consultancy. Due to the nature of working for so many different clients and therefore so many different industries, you would expect PR practitioners working in this type of environment would have a wide breadth of knowledge but I never really appreciated the vastness of that until seeing it for myself.

Mills Wilson works for a number of clients in the property and infrastructure sector including projects around Australia, and it provides the full range of PR services to them.  So it would be fair to say that throughout my internship I have contributed to an array of work Mills Wilson consultants have been doing for clients in the development industry.

Starting at Mills Wilson I had little knowledge of the land development industry but it is incredible how much information you must acquire to carry out a simple task – such as a media release.

I have worked with consultants undertaking a number of PR activities including:

• ·       Drafting event listings
• ·       Logging media monitoring material
• ·       Drafting media releases
• ·       Captioning images Drafting newsletter articles and notices
• ·       Updating databases
• ·       Drafting web copy, material for residents and brochures
• ·       Drafting sponsorship agreements and letters
• 
  
• And more!

It is no wonder my knowledge of the industry has increased. I found myself talking about land development casually with a friend and surprised myself at the knowledge I had picked up in only a short time.

The continuous learning and improvement is one of the many reasons I would love to enter the PR consultancy field. I can’t imagine the volume of knowledge I would acquire working for a consultancy full-time.