When practice differs from theory

Hi everyone,

Here is my first post and I am very excited to share with you my placement experience during my last semester.

I am currently doing my placement at Imagine Communication, which is specialised in Public relations consultancy and media relation. During the internship I have a look of how theory and practicality differ. In books, we rather learn how the basic of public relations; how to make a PR plan, media release and so on but books never told students how petty things have significant effects during an event or in daily tasks.

There are so many tasks to do while being in the PR field especially when doing media relations. In media relations we have to consider all press media and to listen to all radio station to know whether the media is writing or talking about one of the company’s client. And I can assure that each day there are new information about one of their clients. Following these new updates we must write press summaries, radio transcripts and collect each and every pieces of information in all media outlets in order to send it to the client so as they can have an update about their visibility in the press and also what is being done in their industry. This task can be difficult as there is a daily deadline which needs to be met according to the client requirement.

Newspapers of the day

While in books they do tell us that PR is a continuous work, they do not tell us that there is much thing to do for one particular client and that it is every day and at times some nights a constant work for the same client. This was a critical issue during the first few days as we were not trained for such hard work but there is a need to adapt and to coop with the requirements of the company.

Thank you for reading, hope you enjoy it!!!