Fresh PR Thinking

Thank goodness it’s Friday – the end of yet another busy week! Work is busier than ever and with the addition of three assignments on the go, sure makes things pretty hectic at the moment. 

At the Water Corporation we believe in Fresh Water Thinking . We're constantly looking for new ways to source and preserve our precious water. Which got me thinking, how can I apply my PR learnings and bring some 'fresh PR thinking' and new ideas into my communications role.

Quite often when we complete tasks over and over again, it’s easy to miss an opportunity for improvement. As I’m new to the team, a fresh pair of eyes can be beneficial in really seeing how things can be done more efficiently.   

Today a colleague and I prepared for an upcoming training session on how to write a briefing note.  Being new to briefing note writing myself, I volunteered to assist in a practice run session. I was able to provide feedback on how we could simplify the key messages for those who were learning these new skills for the first time.

As a professional team of PR practitioners we are constantly receiving constructive criticism. Our Minister is very clear in her expectations – we need to shift our thinking and language to becoming a listening, problem solving, and flexible organisation. We must look for, and present, options to help solve our customers and stakeholders concerns. We must be concise and clear in communicating our key messages.

Briefing notes are just one technique used to communicate an issue. The Water Corporation produces many media statements throughout the year reflecting on the aspects of our diverse business.  A selection of media releases is available to view on the Water Corporation website at http://www.watercorporation.com.au/about-us/media/media-releases.