All Roads That Lead To Success Have To Pass Through Hard Work Boulevard: Final Reflection

Unreal.  It's the final week of my final semester.  I'm sure I can speak for many of you when I say my computer is lucky to still be in one piece!!  

Having completed two placements within slightly different industries at the same time this semester, I have learnt about things that I enjoy doing in the workplace, and things that I don't enjoy so much.  Writing, as always, is one of the best parts of this public relations and communications industry.  Unfortunately I haven't done as much of it as I would have liked in my placements, and I can only hope that as my career progresses, I get to do it more and more.  I have thought about working in magazines in the past - perhaps this is something to consider as I move forward.

My times at Magnetize, the boutique integrated communications consultancy that focusses on online marketing and business development, and Muse Bureau, the luxury public relations and events consultancy, were very different.  Social media driven development of clientele and learning about industries like financial advising was part of my work there.  My roles at Muse were more publicity based, heavily involved with liaising with talent and media in the lead up to Perth International Jazz Festival over 29-31 May.

I have learnt so much about my own professional and personal skills, along with the differences between the classroom and the real world.  There is only so much that can be learnt at university, and experiencing placements in two consultancies filled with professionals has been an eye opening experience to what awaits me in the future.

The world of public relations and communications is so intertwined, I still do not really know exactly what lies before me.  The pressure of finding work is a daunting task that I must be ready to face - but I know I can do it.  Having grown as a practitioner in my field, I believe that whatever comes, my time studying and my placements have shown me that I am indeed capable of tasks put before me.  

I leave you with this quote - as graduates, we all have to start somewhere, even if it's not in the place we first saw ourselves coming out of university.  However, with at least one placement behind us, we all know that we are capable of hard work - that means we are bound to be successful if we put our minds to it!

Good luck everyone, and all the best with your future - congratulations, we made it!!

Laura xx