Our client who operates two
bikram yoga studios throughout London, have decided the expand their company
into active wear. The idea came from realising their clients were at times not
wearing the correct gear when attending bikram yoga classes. This week our task
was to set up and organise a photo shoot for the launch of So Hot’s range.
Here’s the catch, not only are photo-shoots normally organised weeks or
sometimes months in advance, but we have been given a few days to pull together
two models, a make up artist, hair stylist, a studio and a photographer. On top
of that not only does the client want one photo-shoot to take product shots for
the online store, but he wants another photo-shoot to shoot take campaign
images, on the exact same day. Talk about stress!
If we were in Perth, I would
have been able to pull people from my contacts that I have worked with in
previous campaigns. However, in London we don’t know anybody and no one knows
us! Lucky for us we were staying in a house full of models that have a long
list of contacts within that particular industry. We were then able to source a
location on the outskirts of East London that provided a photographer and an
editor in the package! Another issue was raised when our client informed us
that he wanted models that were able to demonstrate all of the yoga poses, with
the correct technical ability. Most models are not yoga professionals, so from
there we turned to social media. We decided to use a part time male dancer,
model and committed yogi for the shoot, and a female health and yoga
blogger. From then on, my partner and I
drew up a time sheet including both shoots, scheduling who was responsible for
which task. Our client then informed us he would need a stylist for the shoot,
fortunately enough I work for a styling company back in Perth and was able to
cut down costs by fulfilling that particular role.
After a very early start and
very long day, we were extremely proud and happy with everything we
accomplished in such a short period of time. We learnt that its okay to speak
up when necessary and to make sure our client was happy with all decisions made
by the team on the day.
Emma
1 comment:
Hi Emma,
Congratulations on your internship and managing to secure one in London! It sounds like you had a fantastic experience that you will never forget. Having a read through all of your blogs its obvious to see that you have learnt that preparation is key to success and I would completely agree. Creating a time sheet for scheduling was a great idea and managing to implement your own skills into helping your company achieve success, shows that your one step closer to becoming a successful PR practitioner. Good luck with the rest of semester, your internship unit and your future endeavours.
Esther.
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