This week has been a very very
good week in particular.
Two reasons, one: we are in London (duh), two: my
partner and I have realised the exclusivity of our client’s business. After
researching their current situational analysis and possible opportunities and
weaknesses, we came across the list of cliental at So Hot Yoga. This included
Lady GaGa, Michelle Rodriguez and Clifford Joseph Price AKA Goldie. This news turns any Monday into a good
Monday, however my partner and I were set for new challenges this week.
The client’s main focus and drive this week was for an increased social
media presence and following. My partner and I are working in-house
representing The Movement, thus our team devised a list of possible strategies
and tactics to help achieve this goal. However, this task happened to be
slightly difficult when working within the wishes of our client. Despite our
client wanting to achieve a goal, he wasn’t fond of the ways in which to
achieve the goal, simply due to his lack of knowledge on the subject. This
created set back not only in time but in progress, which we found frustrating
since my partner and I were only in the UK for a limited period of time. In
order to over-come this internal challenge, and in discussion with our team
leader, we were able to set up a meeting with the CEO and Creative Director to
explain the process with cases, illustrating the process and back up our
strategies. This experience taught my partner and I never to assume.
“Don’t
build roadblocks out of assumptions.”
― Lorii Myers, Targeting
Success, Develop the Right Business Attitude to be Successful in the Workplace
Soon after, the CEO and
Creative Director were on board. Our team was now on track and ready to go with
their person social media kit that we created. Within 4 days, our client had an
increase of 255 followers, with most posts receiving an increase in 150 likes.
How is everyone else feeling after week two? Half way there!
Emma
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