I had a wonderful opportunity to view a class of Murdoch University's third year marketing students, present their marketing strategies and plans for DADAA's new Access All Arts program. A couple of people from DADAA including myself attended the presentations of their marketing plans for the program. The assignments had been completed throughout the semester and presented for use for DADAA's upcoming Access All Arts program.
This was a valuable experience as a PR student as I gain valuable knowledge about marketing in a real life example. The students were given a budget much smaller then the actual grant that DADAA has received for the project, to evaluate what strategies that could use and how much this would to cost. It was very interesting to see the differences in strategies between the six groups and what they thought could be important for DADAA to market the program.
After watching the presentations DADAA received the grant for the program and therefore started to decide on and create a communications plan for the project. DADAA often for each individual project will create a separate communications plan to capture the key stakeholders, partners, communication purpose, communication tool, key messages, mailing lists and branding. The general communications plan is a more suitable and flexible for DADAA individual projects compared with either a marketing or PR plan.
The Murdoch students showed me how you need to do your research before starting any initial communications, market or PR plan. At university this has also been drilled into us from an early time but fully realising this for yourself is important.
Until next time.
Ellie
3 comments:
I'm glad someone else is still learning these things! Working on the Marketing and PR Plan at my placement I also learnt the importance of research :) Sometimes it takes real life experience to really cement all our university learnings in our minds! Its sounds like you have had a great learning experience in your internship placement. I hope the rest of it goes well and you continue to keep an open mind :)
Best,
Gemma
Hey Ellie,
I recently did something similar with a brand marketing unit at Curtin! Its actually really good fun to do but would have been way better watching the presentations. I would rather have been in your shoes instead of having to do so much research and work! Glad you are having a great time at your internship and all the best if you have exams :)
Bec
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