Social Media Management and PR – CREAD The Idea Company

CREAD loves Facebook PR!

In the contemporary world of corporate communications, social networking platforms are now pivotal in all the prescribed PR duties. De facto, during the first three days of my internship at CREAD which is “…the leading Marketing Communications, Branding and Design agency in Mauritius with offices in Reunion and Madagascar”, ("Cread The Idea Company - About | Facebook" 2016), I was assigned to create the Facebook page for a prominent local dried beans company, Régal.

Indeed, it was the very first time that I could apply my knowledgeable skills acquired during my tertiary years in a real-life company. PR has continuously been a spectrum where word length, precision, timing and succinctness are variables of utmost significance which has now been accentuated with the ignition of online networking platforms. On this same optical line, while crafting the Facebook page of Régal, these minimalist PR skills assimilated acted as a catalysts in the scripting of the infographics to magnetise the audience’s attention.
As allusion, the story was personally written in French which was primary language of Mauritians:

Here’s is the English translation:

“It's easy, it's Régal!

For over 30 years the Regal has been the pioneer Mauritian culture! The brand offers a variety of products made from dried beans, tomato pastes, mixed vegetables and myriad of sauces.

Régal has constantly adopted a listening approach to its customers and aims in facilitating their lives with the convenience of foods which are ready and easy to use. We are the first local brand to include an 'easy open' on all our cans.

In 2015, we launched the ‘family pack’ which is a range of products composed of red beans, white beans, lentils and large peas in 750 grams as these dry beans are highly consumed by Mauritians. The Family Pack is economical because it has been thought for a family of 4 to 5 persons, thus, avoiding wastages. It is also very less expensive.”

Henceforth, on this very perspective, Régal enabled me to affirm my writing, wordings and conciseness skills to firstly satisfy the client and secondly to tug the viewers’ consideration with the catchy cover photo created by CREAD’S graphic designer.

Reference List

"Cread The Idea Company - About | Facebook". 2016. Facebook.Com. https://www.facebook.com/creadtheideacompany/about/.