Within my third week of internship, I was assigned the task of influencing one specific client (Board of Investment) to have recourse to our consultancy over competitors for a PR campaign. My first point of contact with the client was performed via a phone call and being assisted with the supervisor, I laid much emphasis on our assets which are respectively:
- Prompt Service.
- Juxtaposition of quality and affordability.
- Exposition of our previous prominent clients.
- Exact execution of the client's proposed campaign.
- Polyvalent.
 |
| Heart of CREAD - The Idea Company |
Following,
the first contact point, my client suggested mailing him about how we could
execute his ideas and why should we be changing his written words boards into
catchy sensitizing billboards. Congruently, CREAD which signifies the creation
of advertising campaigns worked collaboratively with the company’s graphic
designer, the PR Executive and I to ensure the mail will magnetise the
attention of our designated client. I was asked by my supervisor to write about
why a picture is worth more than a thousand words.
Here’s my written part which was then refined and sent with all the amalgamated details (Budget, Time) by my supervisor who is a PR evangelist:
“When you look at six paragraphs texts, what are the chances you’ll actually sit down to read it? A picture is worth a thousand words. The very essence of an image has much better power of conveying emotion, building a brand image and creating individuality and personality for any company more effectively than a long mind-numbing description does. As humans, we are largely engulfed by visual cues irrespective of age as it usually facilitates the comprehension process especially when it comes to children and others who are mentally impaired. Have you ever wondered why children’s books are often illustrated? They are illustrated in virtue of the fact that small children are just paving their knowledgeability. De facto, visuals have a significant way of resonating within humans, allowing them to read in between the lines. Congruently, Krista Neher, one of the most prominent marketing industry influencer contends than the human brain has the ability of processing images 60,000 times faster than words and that the primary source of conveying information in 2017 will be more than ever pictures. Would you still lag behind in this double-quick society after having read this?”
Upon an in-depth scrutiny, I must say that academic theories somehow differ to a certain extent when applied in a real-world company.
Here’s my written part which was then refined and sent with all the amalgamated details (Budget, Time) by my supervisor who is a PR evangelist:
“When you look at six paragraphs texts, what are the chances you’ll actually sit down to read it? A picture is worth a thousand words. The very essence of an image has much better power of conveying emotion, building a brand image and creating individuality and personality for any company more effectively than a long mind-numbing description does. As humans, we are largely engulfed by visual cues irrespective of age as it usually facilitates the comprehension process especially when it comes to children and others who are mentally impaired. Have you ever wondered why children’s books are often illustrated? They are illustrated in virtue of the fact that small children are just paving their knowledgeability. De facto, visuals have a significant way of resonating within humans, allowing them to read in between the lines. Congruently, Krista Neher, one of the most prominent marketing industry influencer contends than the human brain has the ability of processing images 60,000 times faster than words and that the primary source of conveying information in 2017 will be more than ever pictures. Would you still lag behind in this double-quick society after having read this?”
Upon an in-depth scrutiny, I must say that academic theories somehow differ to a certain extent when applied in a real-world company.
No comments:
Post a Comment