Hey All.
Well I just realised, I haven't been successful in posting my blogs, because I wasn't a team member of the PR393 reflective blog... Silly me! So here is what I did three weeks ago, thinking you could all see my post:
This is my first post. I started my prac unit last Tuesday, 12 August.
I've realised, doing things for real is not as daunting as I imagined. I used to dread 3rd year because I knew we had to do a practical unit. Now I am actually really excited.
I'll give you a brief overview of what I'm up to.
I am doing my placement at Known Associates Events on Tuesday, Wednesday and Friday's. It is an events company that organises prestigious events, and donates proceeds to a selected charity. This is what I love most about it: hard work for a good cause.
I have been assigned to work as co-ordinator on a the New Years Day event 'Tokyo in the Sky'. You probably figured it has a Japanese theme. I will be responsible for all tasks associated with PR. There is lots planning ahead (competitor analysis, website, tickets, advertising,sponsorship, entertainment)
So far I have done a competitor analysis based on various events held on New Years Day, the target market etc.
I also completed a website 'storyboard'. A storyboard is basically a visual map of what each page on the website will include for the event. Its important to have all the right information so customers are completely aware and have all the necessary details of the event. This will then be passed on to the website designer.
I am working on the sponsorship proposal at the moment.Lots of work to do on sponsorship... identifying the right sponsors to match the event and its target market. I pulled out my handy 'Strategic Pulic Relations' book. I'm very thankful I didn't dump it at the second hand book shop, thinking I'd never touch it again.
Hope everyone is enjoying their prac unit.
Good luck for the rest of the week.
Ciao-
Angie.
1 comment:
Hello Angie,
Welcome to the team. It seems that you are indeed associated with a very good organization. That's wonderful. So, you are working on a sponsorship proposal, I guess that our PR 300 will definitely help you to provide an enriching proposal. Firstly, you have to write on your event and its purpose, moreover you should specify the amount of money that you expect gaining (detail the dollar value). In addition to this, you can indicate the amount allocated for the media sponsor example, $ 15, 000 +. The categories include: Newspaper, Radio and television. You can even state in your proposal that “By becoming a Media Sponsor, YOUR COMPANY would be connecting with a large segment of its audience and reinforcing a local profile.”
Furthermore, you should clearly outline the benefits of the sponsorship. Think about the sponsor’s needs and fill those needs directly rather than merely offering the sponsor a list of features without any real thought on providing solutions for them. Example of sponsor benefits:
- Logo representation, use of trademarks and images
- Naming Rights
- Co-Branding
- Signage and Production Banner
- Exclusivity
- Evaluation, media monitoring after the completion of the event
- VIP passes for sponsors
- Merchandising rights
I really hope that these guidelines will help you in doing a very good sponsorship proposal and ultimately you acquire the right sponsors. If ever you have any question I’ll do my best to help you.
It’s great to work on the design part also. I even love to do storyboarding; it is very interesting to plan on how your pages would appear. I wish you all the best for both task that you have been assigned.
Best Regards,
Bhonisha
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