With the coming up Malaysia International Furniture Fair (MIFF2010), I have been asked to send invitation email to our (loyal and potential) customer. This invitation email must be able to answer our customer:
- Why they want to attend our show
- When and where is our show
After complete the Power Point Show and writing, I have pass it to my supervisor to proof read. When everything is well-prepared, she told me to send it back to our company email, then only Bcc to our customer. She keep reminds me to use Bcc instead of Cc.
I was wondering what is Bcc.
According to my supervisor, Bcc stand for Blind Carbon Copy, it refers to the practice of sending email to multiple recipients, where individual email address will be conceal from the complete list of recipients.
"It is very important to use Bcc when we are about to send an email to multiple recipients, especially they are our customers. This is to protect their business privacy. Our customers might become competitor to each other, so we have to really be careful on this issue." Quoted from TITOV Marketing Manager, Anice Lai.
I can never imagine if I make such a big mistake, our customer might angry or not believe in us anymore.
Remark 1: When we are about to build and maintain a relationship, think for them, be sincere and do not create trouble for them.
Remark 2: Make sure your file size is below 1 MB before you attach file on email, to avoid mailbox overload.
Finally I have done the invitation email. I do not know there are so much knowledge to learn from emailing.
MIFF will start on next Tuesday and I'm going to end my internship on this Thursday. I am so sad that I could not attend the show, as school is starting soon.
Here I wish TITOV all the best during MIFF, and achieve the best sale result ever in year.
Dear all of my colleagues (include Victor Low), thank you so much for being patient and friendly to me all these while, I'm gonna miss all of you so much.
Dear my beloved friends, all the best in coming semester, I will see you soon next week.
P/s. That day I have proposed to my supervisor about setting up a Blog for TITOV, and link it to their website, they approved already! Wish I get to finish the Blog before I end.
3 comments:
Hi Lee Yi
with the excitement to learn that as a future practitioner you do have to recognize the unique characteristics of email, with that i may add that an internet is an effective tool to generate publicity and establish ongoing media relations and once you have sent an email it will never come back. We must all be careful with especially when dealing with confidential stuff.
Wish you the best Lee Yi
Yes I can see the importance of remembering to use bcc when communitcating with many clients in one email.
You have an interesting point, because in my placement most of my communication is internal. Secondly, I work inhouse so I'm not deing with clients. Thus I haven't really come across the importance of using bcc. Thank you for sharing this.
You also made an interesting point because you said that you use bcc to protect your clients privacy and their interests rather than your own pr firms interests.
Many people only use bcc when they don't want someone to know they are sending the email to other people.
with pr professionals constantly being given a bad name ethically. It was reasurring to read your blog and know that consideration of others seemed to be he top priority and not a way to conseal information from clients.
Cassie
Hi Naledi and Cassie
Thanks for commenting, there is still a long long way to go for being a successful PR professional. Let's work hard together. Cheers ^^
Leeyi
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