Before I start, wish all of you who are Chinese, Happy Chinese New Year^^
As Chinese New Year is just around the corner, so I was busy in sending Chinese New Year greeting card to the suppliers and clients last week. Other than that, I was busy in survey on a proper gimmick for coming MIFF 2010 as well.
**In case you are not sure what a gimmick is, gimmick is an item which have your company logo printing on it. We normally use it during exhibition or any promotions activities.
So this is the case, my company has never give out any gimmick to our customer before, and this year during MIFF 2010, they will like to present our loyal customer a souvenir, to show our appreciation.
Issue to be consider:
1. The main purpose of giving out gimmick
2. Who are our loyal customers
We don't want to give out a gimmick which does not show any value to the customer. We want the customer impress by our gimmick and keep it. And then again budget should be bear in mind.
This is definitely a hard yet interesting task, to select a looks_valuable gimmick with middle low budget.
Put aside the budget issue, we have to propose a suitable gimmick which not only we will like it or match our company image, but also our clients will find it useful. Therefore, this gimmick has to be functional and able to match our client position level (executive level).
As I'm having part time at Jing ING Advertising, I have find Jing ING for consultation.
"Please bear in mind that, your customer will just throw away your gimmick if you select to present them a cheap pen. They will feel disrespectful, and this is a mistake that you can never make." Quoted from Iries Lai, Account Manager of Jing ING advertising.
Now I understand how careful a PR people should be in order to be success. Every decision, every events and details are not allowed to be neglected in PR world. We are not only wanted to achieve win-win situation but win-win-win situation.
If possible, we have to propose an item which can make everyone happy with it. To do this, we have to think from our customer perspective and our company perspective.
So Jing ING has proposed to us few items which are appropriate.
Leather Pen and Case
Leather Passport Holder
Name Card Holder
Although these items has over our budget, but the value it brings back is high.
Of course I cannot only rely on Jing ING advertising. Before start doing my proposal, I have also make contact with different advertising agencies by comparing items and price.
Ended up, I found the items that Jing ING propose to us is the most reasonable and suitable one.
My manager was impressed by the leather pen and case. However, due to pricing problem, she has give up on it and chooses another similar items. (you gotta agree that sometimes money decide the world - -)
-----end of selecting gimmick subject-----
Some happy stuff to share with you guys ^^
Remember last time I was saying that I'm helping out my company in designing brochure? I have proposed them a whole new brochure template which can strongly emphasize on their business concept. They APPROVED already!!!! They are going to use my brochure design in coming MIFF 2010. I am so happy now. Yuppyyy^^
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