Tuesday, March 9, 2010
Research Work!
Research plays an important role in public relations work because as a public relation's person, you need to be equipped with knowledge regarding the work you are assigned to. Research will help you to make wise strategic plan regarding your finding to achieve your objectives. As part of my research, i had to look for Institutions that offered broadcasting journalism and communication subjects in the Asia-Pacific region. The main objective in this research is to improve the education system regarding broadcasting journalism and communication subjects in the Asia-Pacific region. other research that i carried out was when coming up with the Broadcaster editorial guideline. This is the organisation's newsletter, since the organisation does not have the public relation department, it is normally produced by the Program Managers in Asia-Pacific Institution for Broadcasting Development (AIBD). So the Broadcaster Editorial Guideline will serve as a guideline to producing the newsletter to the staff of the organisation or new staff members. Research helped me to compare and contrast different successful business newsletters. Then i got to discuss what i recommended with my supervisor together with the editor and decided on what to keep and what to take out. My most important lesson was to keep informed with knowledge so as to utilize it in my work.
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2 comments:
A good practitioner always collect information on whatever campaign they are conducting. In Waves Pr, we ensured that research is done throughly before we do any media release or conferences for our clients. i did a research on Malaysian radio (its history) and also compared it to radio industry in countries such as Australia, America and Britain e.t.c. which was meant to help improve the Malaysian Radio industry.
Research seems to be key no matter what industry you are working in. In order to succeed in any activity, you should remain fully informed of your actions, their consequences, and the actions of those around you. Since the Enlightenment period in the 18th Century (http://history-world.org/age_of_enlightenment.htm, check it out for some history of modern thought), emphasis has been placed on the benefits of science and knowledge (as opposed to the unquestioning belief in religion that was popular prior to the 18th Century). The importance of a university degree, a trade, even a TAFE course is constantly impressed upon today's youth. As university students we have obviously risen to this challenge, and therefore are feeding the cycle of knowledge. We'll get degrees, then work in jobs that eventually require us to hire someone else with a degree, and eventually everyone will need a degree (or at least some formal training) to get a job.
But back to the topic of research - without adequate research, an individual or company can look very silly when those surrounding them realise they don't know what they're talking about. Why not have a look at some of the old cigarette campaigns, before cigarettes were bad for us! Now we know that that was all lies - perpetuating generations of people who distrust advertising and big business. Social responsibility and research go hand in hand - your company must know the consequences of their actions and be accountable for them if they hope to have any sort of long-term relationship with their clients.
I think my point was that research needs to happen on every level, in every field. Stakeholders quickly realise and get angry if you don't know what you're talking about.
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