NEW DISCOVERY

· Thirtyfour brand is an multinational brand with stockist in Europe , America and Asia of course , on the fourth and fifth week we were looking forward for the festive and we were getting our hands dirty to try and find a suitable Christmas event for the store which opened on the 3^rd of December, so we went out to the mall to do market research and study what else our competitors were up to , except from offering some discounts and special privileges we managed to come up with some tactics which are so far good to the business . The following week we went to the shop to study consumer behavior, and truth be told we had to be smart and the only way out was to be “customers”. even though we could not afford a RM2000 handbag, with my swag on and holding the bag was good to the ego, feeling prestigious and rich and all was great and they had prepared snacks and beverages and being a customer as well as a PR personal was quite unveiling to a certain point which made our work much easier because we had better understanding about our target audience.