Distribution Lists

I’ve finished over 2 weeks of my work experience at Channel Nine. My first week was really focused on event planning as I was organising an event for our Nine Lives club. Last week was more about doing odd jobs here and there and helping out the public relations team as much as possible. One of the jobs I was helping on was the Media Release distribution lists. Channel Nine media releases serve two separate purposes. They’re intended to generate awareness about new shows, upcoming promotions, ratings wins etc amongst the general Perth community but they’re also targeted at our clients - Media Buying agencies. This means we have two separate distribution lists to arrange. The first list is for the media outlets in Perth and the second is for media agencies. It’s important these are kept separate because not all releases are relevant to everyone and we don’t want to bombard people with information they aren’t interested in. For example High Five coming to Perth might be something The West Australian use however a media agency who buys pronominally Ppl25-54 doesn’t have time to sift through information on children’s programming. This week I sorted through the Media Buyers list and updated who I thought should and shouldn’t be included. I added any new assistants and took off senior executives who no longer work in a buying capacity. I also was given the job of deciding which media releases should and shouldn’t be sent out. Although majority of our releases are written locally, we also get a huge amount from the Eastern States offices. Most of this information related to 5 cap city data which is generally irrelevant to our smaller Perth based clients. I decided rather than forwarding this information on (and irritating clients with elevated 5 cap city figures) I’d work with our ratings analysis in Sydney and have the data localised to Perth only. Although it brought the figures down, we were still able to find ‘good news’ stories and look more credible in the eyes of our media agencies.