PR AND MARKETING, HOW THEY WORK! Mabaya Faith (LUCT)

During my internship I got to see how PR, Branding, Marketing work together. To start with, Mongoose products are marketed by their PR in the form of announcements, events, distribution of brochures, pamphlets and even by press releases and editorials posted in websites such as Word Press and other free distribution sites.Public Relations is particularly important to branding. First and fore most, with good publicity, a brand can become well known. Due to strategic Public Relations planning, Mongoose brand is Malaysia’s fastest growing publishers.

According to (McKerns, n.d), “Branding a company is not only the name and visible recognition; it is its face in the business community-what people think of, and know you stand for when they hear your name, your products or your people.”It is also the role of Public Relations to intensify the demand of a company’s products and services. Mongoose Publishing has established a strong basis of creating awareness of their products by the use of free PR websites as well as hosting events for various products such as Esquire and Time Out KL.

Prior to the launch of the newly established Time Out Penang, Mongoose PR worked hand-in-hand with a hired events planner to create a strategy for the launch. The idea was to ensure that the event is remarkable to attract the target audience as well as create an image for the new magazine to heighten its demand.