Hi,
Just a quick link to something I thought might interest some of you. I just went through this with my Public Affairs Manager as he is writing text for a display stall at an upcoming conference. It’s something I haven’t heard of before but I’m sure will come in handy at some point.
Basically it’s a theory devised by Margareta Ekarv for writing text for displays in museums. It was “designed to communicate ideas clearly and concisely, be easily read and easily communicated from one person to another”.
I found this word document through Google that explains the concept a little further…
Cheers,
James Clothier
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