Pop- up Stores, Parties and Pressure.
Well
I am now at the end of my fourth week of interning and what a whirlwind it has
been. I was given the news that the company was set to launch their latest
project, a temporary pop-up store in the heart of the city…One week from the
events scheduled date!
Let
the pressure begin. From being given tasks such as creating enticing event
invitations to lure members of the press as well as customers, to developing
propositions to find potential alcohol sponsors, to organising liquor
licensing, to replying to various call outs requiring all forms of details and
imagery this week has surely kept me on my toes. I have learnt that it is
extremely important or as we have been told numerous times throughout all PR
units, the importance of continuous proof reading and attention to detail!
Thursday
had finally come and after the short notice of our PR blast announcement to the
members of the press and to customers’ only 2 days prior, we had a surprisingly
sufficient turnout with a few press members that showed.
It is
now time to move forward to our second launch party evening including the opening of all of the pop-up stores within the precinct, which is a
private listed event. My tasks this week require the organisation of gift bags
for attendees, finding a photographer, continuing to keep up with requests for
information regarding our latest project as well as maintaining contact with
the PR department in charge of the precinct and collaborating brands
being stocked within the store. It has been immensely vital to maintain communication
over this past week with the PR department in charge of the precinct, as any documents
regarding information about the precinct must be approved to ensure the appropriate
messages are being conveyed.
The shop fit for this
upcoming temporary pop- up store is ecologically inspired focusing on the use
of recycled packing pallets, pine construction materials and a few grand tip
finds. It has been extremely exciting to be involved with the pop-up store
launches and I am certainly looking forward to Tuesday evening.
Below are a couple of images
of the pop-up store coming together!
Well that’s all for now,
more to come very soon! J
Helen x
3 comments:
Wow sounds like you had a great deal of experience and it must have been nice being part of the launch team and being assigned all those big tasks.
That's a lot to get done in such a short amount of time!It seems you did very well. What an exciting placement you have managed to score, good luck in the future!
Wow that must have been an exciting event to organise! I have definitely learned that attention to detail is key for events, there is so much more to think about than you first realise. However, it's always so rewarding when you see it come together at the end!
Good luck with the rest of the your placement, I hope it all goes well.
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