Parting is such sweet sorrow

Previously, at Student Edge...

I was tasked with creating the corporate enewsletter, which would communicate on a business to business level from Student Edge to its clients. The next step was the brief the design team. Unfortunately, this proved extremely difficult due to the designer in question working externally. I was having to describe something visual using words, which I think was difficult for both of us!

Emails - complicated?!

Image source

After much going back and forth (5+ times - I think the designer became more frustrated with me than he showed!), the enewsletter was signed, sealed and delivered, and ready to go into production to be coded and 'html-ised'. Our in house designer told me this was quite a lenghthy process, including spam filters, test sends, cross browser compatibility and consistancy - wow! Who would have thought such planning and testing went into emails? Before I started work at Student Edge, I had never given much thought to daily mailing list emails that would land in my inbox. But now I think differently, and actually take the time to open emails and appreciate the work that goes into them.

Final words

Last intern day complete, 30 page+ placement paper written - what now? I have learnt so much over the past 18 months of working at Student Edge. I loved all the tasks I was given, which included copy writing & proofing, developing media release templates, working with a wide range of stakeholders, briefing and providing feedback on design, as well as the exciting task of having complete ownership of a key corporate communication project – the corporate enewsletter. 

The highlight of my placement was not only working with such a great team, but also getting the satisfaction from developing the corporate enewsletter from scratch and see it get to the final stage. I can look at it and think, "I did that!" I don't know about anyone else, but despite us being third year public relations students, I still often feel like I don't know anything! My experience at Student Edge has taught me otherwise, and shows that a lot of the content learn at uni really did manage to sink in after all!

All the best, Semester 1 2012 PR393 students. Look forward to seeing you in the 'real world'!

Rachel