Highlight of PR activities in Sales and Marketing Department

Greeting to all PR practitioners!

I felt sorry that it has been a while since my last post.In my third post, i would like to share with all of you about the PR activities i had done during this month (February).By this month, our Sales and Marketing department has been very busy due to the coming of Chinese New Year. Every year, our company will send e-cards to our existing customers,bankers and also lawyers on the festival. Therefore, i was assigned by my supervisor to do this work.During this festival, our company also had proposed promotions package for our existing projects and also promote this promotions package by using the brochure. Besides, we had updated the promotion information to the website and it has successfully attracted some of the existing and potential customers came to office for asking about the promotions. I was glad that my supervisor was giving me an opportunity to attend with the customers for selling and introducing about our current projects. It was indeed a great experience for me as i know how important of the communication within an organization and also to maintain the good relationship with the customers.

Other than that, i was assigned by my supervisor to do the research for the advertisement by other property company's current and future projects as our company would like to prepare the advertisement for our future projects- Savanna New. I also felt glad that my supervisor give me this opportunity as i can learn what colour and logo will be suitable to put in the advertisement, and know how other companies promote their projects and enhance their corporate image by using advertisement.By last week, i also had helped one of my colleagues to do the newspaper cuttings and media clippings as she is the person who are responsible for the media related task in the company.

Unfortunately, i can't involve in the coming new property launching as the launching day will be held on next month after i finish my internship. But, i had helped to design the checklist and running sheet for the preparation of the launching day. 

Even though i was in Sales and Marketing Department, but i know that Public Relations also important within the company as we had conducted some of the activities which are related to PR such as corporate communications and media relations as to further enhance the corporate image. 

Ricky Tan

15109251

Curtin Sarawak