PR is not a part time job!

Hello again!

So after 10 great days at my placement, I came to realize that one does not become a PR practitioner but instead becomes a PR person. 

What do I mean by that?

Well, I found out that once you start getting involved, even if you are there only for a couple of days a week, your mind works full time. Before you know it,the world around you becomes this huge concentration of PR ideas and opportunities.

You start noticing what your company’s competitors are doing, you spot trends in the news that could be useful and you jot down ideas sourced from the smallest things you have noticed.

It does not matter where I am or what I’m doing, my brain has already adopted this way of thinking in focus with PR and communication.That emerging NGO becomes a partnership opportunity, this quirky girl with the energetic personality becomes a potential brand spokesperson and that funny picture on Google becomes the inspiration for a campaign.

How my brain feels.

It is quite funny in fact, since FSB Marketing has over 30 brands yet it almost seems like I am now programmed to notice what both direct and indirect competitors for each brand is doing.

Even today when I had to do media clippings for around 50 magazines, I was not only cutting out relevant articles which I was asked to do. I was noting down interesting sections which we could target next time all while scanning what other brands were doing.

This is when you realize that PR is actually not something you do; it almost merges with who you are.

I guess developing this mind frame helps to merge PR skills like creativity, initiative and the ability to communicate effectively  into communication plans.

Now I don’t know if I’m just over passionate and this is why I see things this way but I would love to know if this has also happened to any of you.

Take care,
Vaneeda.