After brainstorming
with the team on what kind of event would bring a national visibility to our
community, we all agreed that viral video on social media were very big right
now in Mauritius. Indeed, those video seem to be seen from very different people,
but also create a lot of free media feedbacks, and are really cheap for
implementation. If we could fund the video by ourselves, we still needed
sponsors to help us promote the video online to become a viral material. So we
phone the head marketing executives of the biggest news groups and schedule
appointments.
The first meeting was with the first radio, and it went horrible.
We were waiting with two of my colleague in the hallway when a girl with a tattoo came to ask us to follow her to the
meeting room, there we waited for about fifteen minute for a suit guy to come
in sweating, he was obviously in a hurry, not ready to focus on a new project,
but we still went on, introduce us as an organisation. We went very quickly on
the purpose of this meeting : would him share our video campaign on his
Facebook page to help us raise awareness on this issue. The answer was quick as
thunder : ‘Did somebody died ?’. I was fixed. I stare back at him starring at
his watch, and was about to answer as he went on : ‘Listen kid, we do news
here, not prevention, come back to me when you have dead kids, and crying
mothers, THAT will be news. But hey listen, come back to me when you have the
video, if that can be a click bait why not, when we’ll have the material, we’ll
be able to know how many views it can get, come back then, or just email me
that so you don’t have to come all the way here, ok, are we good’ ? No, we
aren’t.
Teenage idealism crushed by corporate sensationalism. How cliché is
that ? I'm left wondering rushing out of the building to smoke a cigarette.
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